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What is the cost of a website?

Manuel Joswig Mar 28, 2019

How much does a website cost? Is there such a thing as a website cost blueprint? These are probably some of the first questions for anyone who considers establishing their own web presence. A lot of people open up their own sites. There are currently almost 1.9 billion websites in existence and the number is growing daily.

Since having your own website has become a very common thing, you would think that it would be easy to answer the question of how much does a website cost. It turns out that the exact numbers are very hard to come by.

The price of each website is individual. It depends on a lot of factors. To give you a better understanding of what to expect we will try to give you a brief overview of the kind of work that goes into building a website.

Website cost factors

While the price of a website is highly individual, some things are universal in every website creation process and determine the cost of a website:

  • Type of website — Websites are not made equally. The price is depends highly on the type of site you are building. A simple blog is easier to set up than an online shop, a small business website has fewer pages than an enterprise site.
  • Domain & hosting — Every web presence needs a home and an address you can reach. In terms of websites, that’s a server and a web domain. You can either get those yourself or acquire them as part of a website service.
  • Web technologies — All websites are powered by some kind of software in the background. This can be pure HTML or PHP files, a content management system like WordPress or something else. Depending on your choice, costs will differ.
  • Website components — The web technologies are not everything. Depending on what functionality you need, you might need additional plugins, apps or third-party services, many of which will cost money.
  • Setup, design and development — Building a website is not just about acquiring the parts, they also need to be assembled. You can do that yourself or hire someone else to do it. If you do the latter, you will have to pay for that.
  • Maintenance — Additionally, it’s not just enough to build a website, you also need to keep it running. Ongoing maintenance (including marketing) is also a part of your website cost blueprint.

As you can imagine, for many of the factors above, you have to invest money to have someone do those for you.

Option 1: Hire a freelancer – 500€ to 5.000€ per website

Of course, if you have the budget or don’t want to put in the time yourself, you can also hire a freelancer to do all the work for you. There are plenty of sites where you can do so, including Upwork, and PeoplePerHour.

The average hourly pay covers a wide range, from below 20€ to 100€. So, the cost of a website is highly dependent on who you work with and how long your project takes to complete. A standard WordPress website takes anywhere from 25 to 50 hours. Therefore, you are usually looking at costs of 500€ to 5.000€.

Option 2: Work with an agency – 10.000€ to 50.000€ per website

Working with an agency is a whole other story. You will interact with multiple stakeholders who are responsible for different areas of your website (design, branding, development, copywriting and SEO). This makes the process much longer and leads generally to more work hours. You get quality results and excellent communication, no doubt – but the price increases enormously.

At agencies, hourly rates can be anywhere between 100€ and 200€. Consequently, the website costs of 10.000€ to 50.000€ are realistic. It’s also possible to get a site for below 10.000€. It’s most likely that it will take a while to find an agency like that.

So... how much does a website cost?

The right answer to the question of how much does a website cost is… that it depends on many factors! It’s up to your preferences, needs and budget to decide how much work you are willing to invest yourself and what to outsource to another person.


Manuel Joswig (Managing Director)

I am passionate about the web and its always improving technologies. At Joswig Solutions, me and my team design digital solutions for traditional businesses to bring their products and services online.